They changed it more than ten years ago into "Do the right thing".

I like "Don't be evil" better. It inherently acknowledges their position of power in a way that "do the right thing" hides

> Love to see negative results published, so so important. > > Please let's all go towards research procedure that enforces the submission of the hypothesis before any research is allowed to commence and includes enforced publishing regardless of results.

Grounded theory? https://en.m.wikipedia.org/wiki/Grounded_theory

Not quite, I think the common term for this idea is preregistration https://en.wikipedia.org/wiki/Preregistration_(science)

Interesting! Thank you for the good link