“Outside of the UK, Lithuania has the second largest fintech hub in Europe,” says Stefano Vaccino. “The local regulator plays a positive role in the fintech ecosystem, allowing Yapily to become a part of it.”
I have used Akeneo PIM and it is excellent and really easy once you grasp main concepts - Product Model, Product, Family. For the integration with the store you might need a paid module or just to program it yourself.