interesting quotes from article: Amazon now sells ads that show up to the side of product search results on its website..

Now, Amazon is pushing its online ad efforts, threatening to siphon revenue and users from Google's main search website..

27 minutes, 3-5% traffic, it could means thousand of dollars lost for Google, right? (Does it sueable?)

Under which law are they going to sue? USA laws don't apply to Indians ISPs.

It was an Indonesian ISP, not Indian.

nothing, I guess, life will find a way .. as we know it, this kind of disruptive competition is often called “creative destruction.” there is no such "not enough things for people to do", it's the lack of creativity

Sergey looks smart :)

Teasing a new product requires a delicate touch...