For posterity, if anyone can ever find this comment amongst all the others:
We went with Instagram ads, where we have the most followers. The result: 4 paid bookings in 48 hours - all confirmed leads from the new Instagram ad campaign.
Not much chance of that at this point - I'm almost 50 years old and managed to make a living purely from performing so far (with a small exception of the pandemic, where I did coding mainly)
You must be referring to my personal Blog and Tutorial Site. It's messy, and serves no purpose other than to talk about whatever I am interested in at the time. Sometimes other people are also interested. And it's 14 years old now, so yeah.
If you need a payoff, click the Patreon link banner on top and go support development of my Open Source LED Poi!
Yes our ads were geo-fenced when I had them on. We have always had a good web presence, I think the conclusion is that nobody looks for services on Google, and our reliance on it above other channels is now no longer viable
Everybody looks on Google for services; or ChatGPT googles/bings it for them. Still the same.
We had a 10x jump just last month for my own company.
For bigger company I consult with we had stable revenue last 2 years even though search traffic declined by 50%, our Google ads still perform the same. In general buying intent still seem to come through Google, only 10% via GPT.
It will become more and more, but a full drop in 3 months means something else is wrong.
My entertainment website typically gets 10-100 visitors per day, yesterday it was more like 1000 per hour. The only reason it's still online is because of CloudFlare CDN!
My content is best live and in person but you are right, will be concentrating more on video content for yt and others going forward
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