Election process is fairly similar to startup process, where you come up with a bunch of ideas, see what polls well with demographics and then compile the points that have the most rapport into your "platform".

We're being tested on attitude towards the top rates, just as we were tested on free college tuition paid for by financial transaction tax, radical rise in minimum wages, gun control and a few other things. Some of those you don't hear about anymore as campaign data scientists deemed it irrelevant.