Many people, including me, think that Oatly's iKaffe tastes better with coffee than milk.
You can see that in the local market here in Finland. Large number of oat and soy milks next to each other, many brands stay fully stacked (they taste bad) but Oatly's iKaffe is always almost out or out.
People have started to buy more of it when it is available, so it vanishes from the shelves even faster.
You can see that in the local market here in Finland. Large number of oat and soy milks next to each other, many brands stay fully stacked (they taste bad) but Oatly's iKaffe is always almost out or out.
People have started to buy more of it when it is available, so it vanishes from the shelves even faster.