I'd take issue with that. Go to https://www.facebook.com/ads/library/?active_status=all&ad_t... and look up some random brands you've heard of. The vast majority of ads are on the level. The ones that aren't are when the product itself is a scam most of the time.
I don't do Facebook, and have no clue what FB ads look like. I'm talking about advertising generally, online and off. I very rarely see ads that are like that.