> The new one-tap feature asks customers to select from one to five stars for a product. It’s only available to customers who have actually purchased the item from Amazon — “verified” buyers. That barrier alone creates one hurdle that will make the new rating system harder to game, since Amazon does allow written reviews from non-verified buyers.
I understand that Amazon allows non-verified buyers to leave a review, so they can have more product reviews but those non-verified reviews are the source of so much garbage.
Sure, let people post non-verified reviews, so you look like you have a lot of reviews but at least let me filter them out in my search.
Filter: 4+ stars from only verified reviews.
Hell, even 3+ stars from verified reviews would be helpful.
I know sellers can fake verified reviews by paying the consumer back for the product but that's a massively higher barrier for the manufacturer. The difference is a few cents per review VS a few dollars per review.
I've seen products with thousands of fake non-verified reviews. I'm pretty sure they couldn't afford to do the same with verified reviews.
If I leave a negative review for a product that later gets delisted, Amazon could flag the account on basis of "deleted product with poor reviews". It could then try and see if there are any substantially similar items listed a week on. If so, ban them.
Perhaps even easier, make verified negative reviews stick to the seller's account. If you delist a product with negative reviews, those just transfer over to the seller, so you see a 5-star product sold by a 1-star seller.
I understand that Amazon allows non-verified buyers to leave a review, so they can have more product reviews but those non-verified reviews are the source of so much garbage.
Sure, let people post non-verified reviews, so you look like you have a lot of reviews but at least let me filter them out in my search.
Filter: 4+ stars from only verified reviews.
Hell, even 3+ stars from verified reviews would be helpful.
I know sellers can fake verified reviews by paying the consumer back for the product but that's a massively higher barrier for the manufacturer. The difference is a few cents per review VS a few dollars per review.
I've seen products with thousands of fake non-verified reviews. I'm pretty sure they couldn't afford to do the same with verified reviews.