Yes but my point was (in relation to the article) that a lot of the work in cool companies is the same as that done in 'non cool' companies. Does working in a cooler company when you're doing the same stuff that your buddy down the road in the non cool company is doing make it feel a 'better' place to work.

Using my bad examples - if developing the same door knob release system or dealer booking system - feels better because you're doing it in Tesla than say Ford or Skoda? And how much