Speed and uptime are also features. If customers like speed/uptime (they do) we need to make sure management prioritizes them and understands how certain features will work against speed/uptime.
been a juggling act for me for some time, and always comes down to - they'd rather take a performance hit vs. harm the branding/interactivity. tho we're in a very niche market that doesn't seem to mind (i do my best to make it as efficient as can be)
