Yeah we're in the hype stage right now with it, the OpenAIs/WallEs/Midjourneys/etc. There's also a lot of unsavory types (i.e. on 4chan) that want it to be something because they want to see creative types (e.g. artists) suffer and lose gainful employment. There's so many different sides to it, but ultimately I think in a year or so hype will settle, headlines will fade, and it will begin to settle into niches it excels at while ultimately not changing a whole lot in the bigger picture.