This article was also from a week after he bought it.

The most obvious conclusion is that the number of bots on the platform has skyrocketed as they removed probably most the people working on bot prevention right as chatgpt and the like took off. You must use all outside indicators as proxy for twitters certainly declining usage, ad revenue is definitely down, price per ads probably will drop as the impressions metrics will now have thousands of bots that don't translate to CTR, and outside searches for twitter probably have gone down as well.

Needs a date in the title, this is from November

Actual title:

>Twitter tells advertisers that user growth is at ‘all-time highs’ under Elon Musk

SimilarWeb says:

>Twitter is Shrinking: Web Visits Down 7.3%, App Usage Dropping

>Elon Musk claims Twitter is enjoying all-time high usage. We’re not seeing it.

https://www.similarweb.com/blog/insights/social-media-news/t... (Updated April 18, 2023)

Yup, the Elon circus wore off, so he suspiciously stopped bragging about engagement and daily active users in recent months.