I don't know about this. I got onto Facebook circa 2007 when it expanded from Harvard to other universities and man did I love it for a few years. Facebook really ended up being a major extension of my college experience. That was when it was just students, and it really had that new freshman undergrad social feel to it where it was all about linking up with new people you just met and seeing what they're up to and flirting and sharing pics and planning events.
I kind of feel like Google was onto something with the "circles" idea and it's not clear to me why something like that didn't catch on. I don't want to share everything with the whole world. My college friends, my professional contacts, my family - these are all social circles that I'd want to be connected to with a service like this, but in separate buckets that don't overlap (or only somewhat overlap).
So from a user's point of view, exclusive/invite-only can be really appealing. But if you're thinking from a "make as much money for the company as possible" point of view then yeah anything that limits the number of potential customers you can attract is going to hurt.
I kind of feel like Google was onto something with the "circles" idea and it's not clear to me why something like that didn't catch on. I don't want to share everything with the whole world. My college friends, my professional contacts, my family - these are all social circles that I'd want to be connected to with a service like this, but in separate buckets that don't overlap (or only somewhat overlap).
So from a user's point of view, exclusive/invite-only can be really appealing. But if you're thinking from a "make as much money for the company as possible" point of view then yeah anything that limits the number of potential customers you can attract is going to hurt.