> how much are GenAI companies willing to invest to get eyeball reflections right?
Willing to? Probably not much. Should? A WHOLE LOT. It is the whole enchilada.
While this might not seem like a big issue and truthfully most people don't notice, getting this right (consistently) requires getting a lot more right. It doesn't require the model knowing physics (because every training sample face will have realistic lighting). But what underlines this issue is the model understanding subtleties. No model to date accomplishes this. From image generators to language generators (LLMs). There is a pareto efficiency issue here too. Remember that it is magnitudes easier to get a model to be "80% correct" than to be "90% correct".
But recall that the devil is in the details. We live in a complex world, and what that means is that the subtleties matter. The world is (mathematically) chaotic, so small things have big effects. You should start solving problems not worrying about these, but eventually you need to move into tackling these problems. If you don't, you'll just generate enshitification. In fact, I'd argue that the difference between an amateur and an expert is knowledge of subtleties and nuance. This is both why amateurs can trick themselves into thinking they're more expert than they are and why experts can recognize when talking to other experts (I remember a thread a while ago where many people were shocked about how most industries don't give tests or whiteboard problems when interviewing candidates and how hiring managers can identify good hires from bad ones).
Willing to? Probably not much. Should? A WHOLE LOT. It is the whole enchilada.
While this might not seem like a big issue and truthfully most people don't notice, getting this right (consistently) requires getting a lot more right. It doesn't require the model knowing physics (because every training sample face will have realistic lighting). But what underlines this issue is the model understanding subtleties. No model to date accomplishes this. From image generators to language generators (LLMs). There is a pareto efficiency issue here too. Remember that it is magnitudes easier to get a model to be "80% correct" than to be "90% correct".
But recall that the devil is in the details. We live in a complex world, and what that means is that the subtleties matter. The world is (mathematically) chaotic, so small things have big effects. You should start solving problems not worrying about these, but eventually you need to move into tackling these problems. If you don't, you'll just generate enshitification. In fact, I'd argue that the difference between an amateur and an expert is knowledge of subtleties and nuance. This is both why amateurs can trick themselves into thinking they're more expert than they are and why experts can recognize when talking to other experts (I remember a thread a while ago where many people were shocked about how most industries don't give tests or whiteboard problems when interviewing candidates and how hiring managers can identify good hires from bad ones).