Right so then it is a matter of convenience disguised as an ethical problem. because they still arent boycotting the unethical processes effecting other people (by the same line of ethics that makes AI unethical in their view), just the ones effecting themselves

as opposed to the ethical concerns hitting home and waking them up as a call to action and even though it's a little unfortunate that they didnt care until it effected them, we could argue it is still a point of ethics because they are consistently applying the ethical standpoint unilaterally across their life now that theyve had a change of heart.