But none of the streaming services are competing because they don't offer the same products, by design. Nobody is switching from Apple TV to Netflix because they don't share any shows - they buy both.
So? I also go to two different restaurants to buy different food, or two different websites to buy two different things, or fly two different airlines to go to two different places, etc.
Not the same, those directly compete. We all know IP doesn't work like this.
If you say you want Mexican food and I say Restaurant X is closed but we can go to Y, that's probably fine.
If you say you want to watch ratatouille and I say no, but we can watch ratatouing, which is 2 bucks at the DVD graveyard bin at Walmart, you'll say no.
It’s not like Apple and Google where the majority of people either have an Android or iOS based phone.
YouTube I believe has more viewing hours than Netflix.