This author misses the point because he is a geek. Ordinary users love Apple and do not care about these issues. Ordinary users throw money at Apple. Apple has some bugs to fix but overall the product is good, and that’s why they keep raking in cash. Saying good riddance to Tim Cook because of the system preference pane, among other trivial things (to most people), is simply misunderstanding business.
Reality is the success of current products mostly hedges on the momentum their companies have built over the last decade, rather than the actual innovations of those current products. Guerilla advertising is also used super effectively.
1. used to mediocrity and enshittification everywhere
2. live in one ecosystem or another. Appart from developpers, I don't know many people who use Mac AND Windows, iPhones AND android. And resistance to change is there to limit moves between one to another. They wouldn't care if apple keyboard sucks if they never used a better one.
Sure, but people might try different things. I switched to an iPhone for three months before the keyboard drove me mad enough to switch back to Android.
