Got to agree with you here, the keyboard is quite overpriced (IMHO).
I'm with an 87 keys with brown switches at the office and at home I use a Das Keyboard with blue switches.
For me it's either brown or blue, clear switches are too much in between. If you're going non-clicky pick brown or even red, if it's clicky, then it's blue all the way.
1. Backlighting 2. Better Aesthetics 3. Cherry MX Clear switches
That's pretty much it. I personally don't think it's worth the 50 dollar premium when I'm just fine with MX Browns.