> I suspect the main buyers will be those who simply have bought into Amazon Instant Video as opposed to iTunes in the past.
But that includes anyone with Amazon Prime.
> Let's see what Apple's next revision of Apple TV offers.
Is Apple's next revision of Apple TV going to let me watch iTunes content from non-Apple devices? You're glossing over this as insignificant when, for lots of us, it's a deal-breaker.
If this is just going to be offering Prime videos, they really need to improve the quality of films they offer as else nobody will hang around. They offer ancient sci-fi films from the 1950s and also incessant horror films, neither of which I have an interest in watching.
All the films you'd want to watch have to be paid for now. Pretty glad I stuck with my Lovefilm disc renting option - far better choice, despite the fuel burn used by Royal Mail to get it to me.
For me, it's not. But that's just me. Besides, what happens when Amazon decides that it wants to focus on it's ecosystem and pulls their app from other devices?
People want one box that does it all. Not a GoogleBox, AppleBox, and an AmazonBox. That's madness.
They want one box, preferrable for less than 100 bucks, that will play Hulu, Netflix, Prime, Vudu, Youtube, GooglePlay, iTunes, Plex, etc.
Right now, the _only_ way to do this with one box is to build your own NUC HTPC for a couple hundred dollars.
Amazon offers Amazon devices because they think you will be a better customer if they control the complete experience. However I can't imagine they would stop supporting Prime Video and Kindle on Android and iPad just to pump up their own device market. That's putting the cart before the horse.
Being as they don't support Prime Video on any Android devices (with very limited exceptions), it's very easy to imagine them "stopping" support of it.
But that includes anyone with Amazon Prime.
> Let's see what Apple's next revision of Apple TV offers.
Is Apple's next revision of Apple TV going to let me watch iTunes content from non-Apple devices? You're glossing over this as insignificant when, for lots of us, it's a deal-breaker.